An Exploration of Methods Using Social Media to Examine Local Attitudes Towards Mask-Wearing During a Pandemic

During the COVID-19 health crisis, local public officials continue to expend considerable energy encouraging citizens to comply with prevention measures in order to reduce the spread of infection. During the pandemic, mask-wearing has been accepted among health officials as a simple preventative measure; however, some local areas have been more likely to comply than others. This paper explores methods to better understand local attitudes towards mask-wearing as a tool for public health officials’ situational awareness when preparing public messaging campaigns.